From Issue 35 of YOUnique, the Reach Personal Branding Newsletter:
Cisco: I Will Survive
I love this commercial because:
They touch a series of pain points (business travel, long emails…) and do a great job of presenting their solution. The timeliness of this ad is great too. In a down economy, when travel budgets are being cut, how can you connect? With Cisco Telepresence, of course. I also love the tag line: the human network. It makes technology tangible. Disclosure: Cisco is a Reach client.
This ad and YOUR personal brand:
Are you communicating your value in terms of how you solve your (internal or external) client’s pain?






Maybe this is just my age, but I really ‘get’ this commercial. Great when you can learn things in one-minute chunks!
Great, fun ad that uses a well known music track and humour that many business people can relate to, to get their message across. An ad agency that get’s it!
Just my toonies worth