From Issue 30 of YOUnique, the Reach Personal Branding Newsletter:

American Express: Ellen: Dance to Your Own Tune

I love this commercial because: It’s all about individuality and that’s what personal branding is about too. Ellen has become a huge success because she is willing to be who she is. Her brand attributes of quirky and fun and her passion for dancing (she dances among the studio audience before every one of her shows) make her one-of-a-kind. (click here to find out if ‘quirky’ is one of your brand attributes). The conclusion is that American Express treats you like an individual.

This ad and YOUR personal brand: Are you willing to be yourself – to put who you are into what you do and how you do it? Personal branding is based in authenticity, not in creating an image for the outside world. Be yourself – your best self!