From Issue 39 of YOUnique, the Reach Personal Branding Newsletter:

I love this commercial because: This ad is beautifully done in sepia tone images with clever copy (listen to what the narrator says). It was developed with the singular goal of differentiating Westin from other hotel brands as a hotel for serious business people (this ad was launched in 1998). A decade later, Westin’s brand is now focused on renewal – leaving feeling better than when you arrived (Disclosure: Starwood Hotels, Westin’s parent company is a Reach client).

This ad and YOUR personal brand: What differentiates you from everyone else who does what you do – those who share your job title or your career goals?