Commercial Break – Wendy’s: Where’s The Beef?

From Issue 31 of YOUnique, the Reach Personal Branding Newsletter:

Wendy’s: Where’s The Beef?

I love this commercial because: Wendy’s created a catchphrase that became viral – long before viral marketing was prevalent and important. I would look forward to these ads, waiting for Clara Peller to say “Where’s the beef?”

This ad and YOUR personal brand: Do you have a phrase you use over and over – like Martha Stewart’s “It’s a good thing” or Tracy Jordan’s “What’s happ’n Chief?” or Tim Gund’s “Make it work.”? I’m not suggesting you create one, but if you have a catchphrase, flaunt it!

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One Response to “Commercial Break – Wendy’s: Where’s The Beef?”

  1. Paul Copcutt - Square Peg says:
    June 19, 2010 at 12:42 pm

    Clever ad, you could see the Golden Girls doing this type of ad. Taco Bell have tried something similar more recently “Think outside the bun” – but not sure if it has become viral. The challenge today is more media and more noise.

    Just my toonies worth