Commercial Break – Sun Herald (Sydney, Australia)

Another in the series of Commercial Break personal branding videos.

I love this commercial because: I love physical humor. I think this ad is really, really, really funny! I laugh every time I see it – and I have seen it dozens of times!

This ad and YOUR personal brand: If you are quick-witted or funny, flaunt it. Adults like to laugh even though we laugh one tenth as much as children. Humor is truly a powerful tool. If ‘humorous’ is one of your brand attributes, use it! You can learn what your brand attributes are with 360Reach (15-day passwords are free!)

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One Response to “Commercial Break – Sun Herald (Sydney, Australia)”

  1. Paul Copcutt - Square Peg says:
    May 8, 2010 at 6:13 pm

    A funny ad to be sure, Austrailia and particularly the UK use humour a lot in their Tv ad’s and it can work.

    However does this ad really get it’s message across – apart from the fact that the newspaper is giving away a free first aid kit why else should I consider buying it. Perhaps a reflection of where the newspaper industry has got to in terms on selling itself.

    Also not totally sure, but the radio announcer sounded more American to me – slight brand disconnect???

    Just my toonies worth