Commercial Break – Gap: Khaki Soul

From Issue 34 of YOUnique, the Reach Personal Branding Newsletter:

Gap: Khaki Soul

I love this commercial because:
I am a fan of Bill Withers and his music. I am an eternal optimist (see my 360Reach brand assessment results), and I love how positive this commercial is. It features the product (Khakis and other Gap clothing) while being entertaining and uplifting.

This ad and YOUR personal brand:
What music (or sounds) convey the essence of your brand?

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One Response to “Commercial Break – Gap: Khaki Soul”

  1. Paul Copcutt - Square Peg says:
    September 4, 2010 at 7:43 pm

    Gap ads are always uplifting, visually AND auditorily and my expectation transfers to when I go in their stores. Great branding. Just my toonies worth.