Changing the Mindset in Japan

In this videoBIO expert interview series, Catharine Fennell interviews Peter Sterlacci about how he is changing the mindset in Japan and the challenges and opportunities for personal branding in a country known more for ‘fitting-in’.

BIO: Peter Sterlacci, Founder of BEYB – Believe. Become. Be Your Brand combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.