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REACH PERSONAL BRANDING INTERVIEW SERIES – APRIL 2010
Video-Enhanced Profiles: The Must-Have Web 2.0 Application
Conquer your fear of video as it is your biggest ally online. There are so many reasons to be using video regularly and often to optimize your website and online profile in web search. Online video, if done right, can be a game changer for your online strategy and in building your personal brand. In this Reach Personal Branding Interview with William Arruda and Catharine Fennell listeners learned how video can help you:
- Improve search engine rankings.
- Control your message online – do not leave it to Google to define your personal brand.
- Increase visibility for your social and professional networking profiles.
- Make a personal connection with your audience.
- Add a new dimension to your professional communications online that will set you apart from your competition.
After leaving her corporate executive roles in Internet marketing in 2000, Catharine Fennell has built a reputation as a trailblazing entrepreneur. She launched two successful companies in the last ten years (Market Yourself Smarter.com and SWING Think Inc. ) and is responsible for executive producing and syndicating an award winning web t.v. show, currently in its third season.
With her experience in Internet technology, creating community online and short form video, Catharine saw the opportunity to bring together the power of online video, social media platforms and personal branding. In 2008 she created and launched videoBIO.com, a web-based community and turnkey business model for shooting and delivering video biographies and other short video promo segments for professionals and corporations. VideoBIO has quickly established itself as the leader in video bio and promo video delivery for web use.
Catharine speaks regularly to audiences on female entrepreneurship, marketing yourself smarter, video-enhanced social marketing and marketing to women. VideoBIO is committed to changing the way people use professional video online, making it an affordable and accessible communication standard for professionals.
- For more information about videoBIO, go to: http://www.videoBIO.com
- A proud Reach Personal Branding partner: http://www.reach.videobio.tv
Top 5 Tips for Using Video Effectively Online
- Give, don’t ask: video is about sharing ideas, not just self promotion
- Authenticity builds trust: you can’t fake a video
- Video-profiling : Integrate video into all of the places your profile lives online
- Manage your video message: take back control of your online reputation
- Use video strategically and regularly: Build video into your communication approach