From Issue 68 of YOUnique, the Reach Personal Branding Newsletter:
Westfield Stratford City: 100 years of Fashion

I love this ad because: It uses dance – something we can all relate to – to showcase the event being advertised. The special effects are great and there is no dialog, yet you stay engaged.

This ad and your personal brand: Think about something everyone can relate to and connect it to what you offer. This is a great way of getting your message across to everyone who needs to hear it. Know that images often speak louder than words.

This video interview by Zoe Sands, Head of Digital Marketing at Juniper Networks, with William Arruda was taken at the Juniper Networks Global Partner Conference on January 18, 2012.

The interview covers the basics of personal branding and provides hints and tips on tuning your own personal branding and dealing with any digital dirt associated with your name and individual brand. The video is about 10 minutes in length, but well worth taking the time to listen.

If you are interested in developing your personal brand then why not check out William’s book “Career Distinction“, an easy to read book that offers all the tools you need to make your personal brand a success.

From Issue 65 of YOUnique, the Reach Personal Branding Newsletter:

Toyota Rav 4 Some Things in Life Can Wait

I love this commercial because: I actually love the casting. I think the main character is the perfect mother – wishing for grandchildren; and love the way it is filmed flashing back and forth between the two scenes.

This ad and YOUR personal brand: If your brand community sees your value in one way, how can you show them your versatility? Letting them know ALL the value you can bring to an engagement.

Click on the microphone to download the interview >>>

Hard Won Wisdom

Four-time Pulitzer-nominated journalist, Fawn Germer, is our distinguished guest for the January 12, 2012 Reach Personal Branding Interview at noon EST. Fawn will discuss her new book, Hard Won Wisdom, in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, which will be recorded, you will learn:

BIO: Fawn Germer

Fawn Germer will reach into your heart to inspire you to perform at a level you never dreamed possible. She is the best-selling author of seven books, including the Oprah book, Hard Won Wisdom. She is a four-time, Pulitzer-nominated journalist who went on to interview the strongest leaders of our times. Fawn speaks globally on leadership and, in recent months has headlined in China, Spain, United Arab Emirates and India. She was a speaker at the Harvard Business School’s leadership conference and has keynoted for Coca Cola, Ford Motor Company, Cisco, Boeing, Kraft, PepsiCo, ConAgra, Unilever, Novartis, Microsoft and many, many other companies and organizations.

LINKS:

Fawn’s Website: www.fawngermer.com

Fawn’s Blog: www.hardwonwisdom.com

Fawn on Facebook: https://www.facebook.com/fawn.germer

DOWNLOAD HANDOUT: http://360rea.ch/AmGngz

Audio File Now Available: DOWNLOAD INTERVIEW NOW

The January 2012 Reach Personal Branding Interview is Sponsored By: Stress Coach U

Learn to teach your clients effective stress reduction techniques, earn 5 ICF CCEs, and distinguish your practice in 2012 with a valuable and sought-after service.

This 5-session tele course starts February 1, so register now for the few remaining spaces: www.stresscoachu.com.

When someone Googles you, they evaluate the results based on five measures: Volume, Relevance, Purity, Diversity and Validation. Validation is an extremely important measure because it adds credibility. Validation is all about having others speak for you.

Watch Personal Branding Guru, William Arruda, explain why external feedback is critical to your brand and learn about the tools available to help enhance your online personal branding with external validation

The Changing World of Resumes

Part of what makes this process an emotional roller coaster is the dreaded resume. Your resume forces you to reflect on your life accomplishments and milestones, revealing your relevance to potential employers. It is a snapshot of your professional life. Yet America’s #1 Recruitment & Placement Specialist, Tony Beshara, claims that resumes are overrated. In an ironic turn of events, he devoted his newest book to the topic of developing powerful resumes.

Tony Beshara is our distinguished guest for the November 10, 2011 Reach Personal Branding Interview at noon EST. Tony will discuss his new book, Unbeatable Resumes, in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, which will be recorded, you will learn:

• Why resumes are overrated
• How hiring authorities view resumes
• How to utilize keywords effectively
• How to use gaps and career changes to your advantage
• The truth about video resumes, social networking sites, and job search websites
• How to present your resume so the right people read it
• What collateral materials will help make you a better candidate
• What hiring authorities look for in a cover letter

BIO: Tony Beshara

Tony received his Ph.D. in Higher Education from St. Louis University in 1973. His first best selling book,  The Job Search Solution – The Ultimate System for Finding a Great job NOW!, was the impetus to create an online program, The Job Search Solution. Tony’s second best seller, ACING  The Interview, answers almost any question regarding interviewing, being interviewed, etc. in today’s erratic job market. His new book, UNBEATABLE Resumes, has been recently published. It discusses resumes for the present, unique employment market.  Tony also hosts a daily radio show, The Job Search Solution on KVCE, 1160 AM, every Monday thru Friday from 7:30am to 8am. Tony and his beautiful wife of 42 years have four grown sons.

LINKS:

From Issue 61 of YOUnique, the Reach Personal Branding Newsletter:

I love this commercial because: Nostalgia is powerful. There are a finite number of cars we own in our lifetime. Those cars are often connected to memories we want to treasure.

This ad and YOUR personal brand: Connect who you are and what you do to things that your target audience can relate to. Tell stories – they are powerful and memorable and often create emotional connections.

Practical Genius

Do you consider yourself a genius? Tricky question, right? If you answer ‘yes,’ you could be viewed as pompous. If you answer ‘no,’ you could be selling yourself short. Most people measure genius by those who appear in the history books or, worse yet, those who score highest on standardized tests. But the truth is we are all geniuses in our own right, at least that’s what Gina Rudan is determined to prove in her new book, Practical Genius. By redefining “genius,” Gina’s mission is to spark a genius movement where people are playing within their genius zones.

Gina Rudan is our distinguished guest for the October 13, 2011 Reach Personal Branding Interview at noon EST. Gina will discuss her new book, Practical Genius, in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, which will be recorded, you will learn:

• What “Practical Genius” means and how to determine whether or not you have it
• The benefits of merging your personal and professional selves
• How to determine the forces that “de-genius” you
• The 5-steps to achieving Practical Genius
• How to fuel and sustain your genius
• The science behind Practical Genius
• How to nurture genius in your company or organization
• Why it’s important to have Yodas, Ambassadors, and Fat Brains in your life
• How to tune into your “genius frequency”

BIO: Gina Rudan
Gina Rudan is the founder and President of Genuine Insights Inc., a professional development and training practice whose mission is to leverage the genius within every individual and organization. She has been a guest lecturer, trainer and strategist for organizations including Fannie Mae, Booz Allen Hamilton, the BET Network, the Interpublic Group, the U.S. Department of Agriculture, the National Hispana Leadership Institute, the Stern School of Business at NYU, and for the Endeavor Organization. She is the curator of TEDxMIA and has held executive positions at Fortune 500 companies including Avon Products and PR Newswire. Gina was awarded the 2009 March of Dimes Woman Living to the Fullest Award and was recently selected as one of Poder Magazine’s top “20 Under 40” Hispanics in the U.S. A native New Yorker, she now lives in Miami.

LINKS:

• Gina’s Book: http://www.practicalgenius.com
• Gina’s Blog: http://www.genuineinsights.com

DOWNLOAD HANDOUT: Reach Interview Series Handout for October 2011

Audio File Now Available! DOWNLOAD INTERVIEW NOW

If you would like to sponsor an upcoming Speaker Series Interview, please send an email to advertising@reachcc.com.

REACH PERSONAL BRANDING INTERVIEW SERIES – September 2011

This event is sponsored by:
Stress Coach U – The telecourse that will add a sought after service to your work.

Poke The Box

WARNING! By attending this interview, you will be pushed beyond your comfort zone. You will be asked to invent the status quo, not just meet it. You will be pressured to stop dragging your feet and take risks you’ve been postponing. Are you up for the challenge? Are you ready to Poke The Box?

Seth Godin is our distinguished guest for the September 15, 2011 Reach Personal Branding Interview at noon EST. Seth will discuss his best-selling book Poke The Box in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, which will be recorded, you will learn:

• How Seth invented the new status quo for publishing
• What it means to “poke the box”
• Creative ways to overcome your fears of starting projects
• Seth’s greatest failure and why failing is encouraged
• How to stand out from the crowd and be remarkable
• How to be a linchpin
• What is means to lead a tribe
• Seth Godin’s perspective on personal branding
• How to get started on any project in three easy steps

***Spoiler Alert! In case you wanted to get started before the interview:
1) Don’t think about it. 2) Just start. 3) Keep starting.

BIO: Seth Godin

Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

American Way Magazine calls him, “America’s Greatest Marketer,” and his blog is perhaps the most popular in the world written by a single individual. His latest book, Poke The Box,  is a call to action about the initiative you’re taking – in your job or in your life. Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

As an entrepreneur, he has founded dozens of companies, most of which failed. Yoyodyne, his first Internet company, was funded by Flatiron and Softbank and acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year.

His latest company, Squidoo.com, is ranked among the top 125 sites in the US (by traffic) by Quantcast. It allows anyone (even you) to build a page about any topic you’re passionate about. The site raises money for charity and pays royalties to its million plus members.

LINKS:

• Seth’s Blog: http://sethgodin.typepad.com/
• Seth’s Latest Publishing Venture, The Domino Project: http://www.thedominoproject.com/
• Seth’s Favorite Charity: http://www.acumenfund.org/

Handout: Reach Interview Series Handout for September 2011

You can download the audio here.