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Hard Won Wisdom

Four-time Pulitzer-nominated journalist, Fawn Germer, is our distinguished guest for the January 12, 2012 Reach Personal Branding Interview at noon EST. Fawn will discuss her new book, Hard Won Wisdom, in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, which will be recorded, you will learn:

BIO: Fawn Germer

Fawn Germer will reach into your heart to inspire you to perform at a level you never dreamed possible. She is the best-selling author of seven books, including the Oprah book, Hard Won Wisdom. She is a four-time, Pulitzer-nominated journalist who went on to interview the strongest leaders of our times. Fawn speaks globally on leadership and, in recent months has headlined in China, Spain, United Arab Emirates and India. She was a speaker at the Harvard Business School’s leadership conference and has keynoted for Coca Cola, Ford Motor Company, Cisco, Boeing, Kraft, PepsiCo, ConAgra, Unilever, Novartis, Microsoft and many, many other companies and organizations.

LINKS:

Fawn’s Website: www.fawngermer.com

Fawn’s Blog: www.hardwonwisdom.com

Fawn on Facebook: https://www.facebook.com/fawn.germer

DOWNLOAD HANDOUT: http://360rea.ch/AmGngz

Audio File Now Available: DOWNLOAD INTERVIEW NOW

The January 2012 Reach Personal Branding Interview is Sponsored By: Stress Coach U

Learn to teach your clients effective stress reduction techniques, earn 5 ICF CCEs, and distinguish your practice in 2012 with a valuable and sought-after service.

This 5-session tele course starts February 1, so register now for the few remaining spaces: www.stresscoachu.com.

The Changing World of Resumes

Part of what makes this process an emotional roller coaster is the dreaded resume. Your resume forces you to reflect on your life accomplishments and milestones, revealing your relevance to potential employers. It is a snapshot of your professional life. Yet America’s #1 Recruitment & Placement Specialist, Tony Beshara, claims that resumes are overrated. In an ironic turn of events, he devoted his newest book to the topic of developing powerful resumes.

Tony Beshara is our distinguished guest for the November 10, 2011 Reach Personal Branding Interview at noon EST. Tony will discuss his new book, Unbeatable Resumes, in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, which will be recorded, you will learn:

• Why resumes are overrated
• How hiring authorities view resumes
• How to utilize keywords effectively
• How to use gaps and career changes to your advantage
• The truth about video resumes, social networking sites, and job search websites
• How to present your resume so the right people read it
• What collateral materials will help make you a better candidate
• What hiring authorities look for in a cover letter

BIO: Tony Beshara

Tony received his Ph.D. in Higher Education from St. Louis University in 1973. His first best selling book,  The Job Search Solution – The Ultimate System for Finding a Great job NOW!, was the impetus to create an online program, The Job Search Solution. Tony’s second best seller, ACING  The Interview, answers almost any question regarding interviewing, being interviewed, etc. in today’s erratic job market. His new book, UNBEATABLE Resumes, has been recently published. It discusses resumes for the present, unique employment market.  Tony also hosts a daily radio show, The Job Search Solution on KVCE, 1160 AM, every Monday thru Friday from 7:30am to 8am. Tony and his beautiful wife of 42 years have four grown sons.

LINKS:

Practical Genius

Do you consider yourself a genius? Tricky question, right? If you answer ‘yes,’ you could be viewed as pompous. If you answer ‘no,’ you could be selling yourself short. Most people measure genius by those who appear in the history books or, worse yet, those who score highest on standardized tests. But the truth is we are all geniuses in our own right, at least that’s what Gina Rudan is determined to prove in her new book, Practical Genius. By redefining “genius,” Gina’s mission is to spark a genius movement where people are playing within their genius zones.

Gina Rudan is our distinguished guest for the October 13, 2011 Reach Personal Branding Interview at noon EST. Gina will discuss her new book, Practical Genius, in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, which will be recorded, you will learn:

• What “Practical Genius” means and how to determine whether or not you have it
• The benefits of merging your personal and professional selves
• How to determine the forces that “de-genius” you
• The 5-steps to achieving Practical Genius
• How to fuel and sustain your genius
• The science behind Practical Genius
• How to nurture genius in your company or organization
• Why it’s important to have Yodas, Ambassadors, and Fat Brains in your life
• How to tune into your “genius frequency”

BIO: Gina Rudan
Gina Rudan is the founder and President of Genuine Insights Inc., a professional development and training practice whose mission is to leverage the genius within every individual and organization. She has been a guest lecturer, trainer and strategist for organizations including Fannie Mae, Booz Allen Hamilton, the BET Network, the Interpublic Group, the U.S. Department of Agriculture, the National Hispana Leadership Institute, the Stern School of Business at NYU, and for the Endeavor Organization. She is the curator of TEDxMIA and has held executive positions at Fortune 500 companies including Avon Products and PR Newswire. Gina was awarded the 2009 March of Dimes Woman Living to the Fullest Award and was recently selected as one of Poder Magazine’s top “20 Under 40” Hispanics in the U.S. A native New Yorker, she now lives in Miami.

LINKS:

• Gina’s Book: http://www.practicalgenius.com
• Gina’s Blog: http://www.genuineinsights.com

DOWNLOAD HANDOUT: Reach Interview Series Handout for October 2011

Audio File Now Available! DOWNLOAD INTERVIEW NOW

If you would like to sponsor an upcoming Speaker Series Interview, please send an email to advertising@reachcc.com.

REACH PERSONAL BRANDING INTERVIEW SERIES – September 2011

This event is sponsored by:
Stress Coach U – The telecourse that will add a sought after service to your work.

Poke The Box

WARNING! By attending this interview, you will be pushed beyond your comfort zone. You will be asked to invent the status quo, not just meet it. You will be pressured to stop dragging your feet and take risks you’ve been postponing. Are you up for the challenge? Are you ready to Poke The Box?

Seth Godin is our distinguished guest for the September 15, 2011 Reach Personal Branding Interview at noon EST. Seth will discuss his best-selling book Poke The Box in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, which will be recorded, you will learn:

• How Seth invented the new status quo for publishing
• What it means to “poke the box”
• Creative ways to overcome your fears of starting projects
• Seth’s greatest failure and why failing is encouraged
• How to stand out from the crowd and be remarkable
• How to be a linchpin
• What is means to lead a tribe
• Seth Godin’s perspective on personal branding
• How to get started on any project in three easy steps

***Spoiler Alert! In case you wanted to get started before the interview:
1) Don’t think about it. 2) Just start. 3) Keep starting.

BIO: Seth Godin

Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

American Way Magazine calls him, “America’s Greatest Marketer,” and his blog is perhaps the most popular in the world written by a single individual. His latest book, Poke The Box,  is a call to action about the initiative you’re taking – in your job or in your life. Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

As an entrepreneur, he has founded dozens of companies, most of which failed. Yoyodyne, his first Internet company, was funded by Flatiron and Softbank and acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year.

His latest company, Squidoo.com, is ranked among the top 125 sites in the US (by traffic) by Quantcast. It allows anyone (even you) to build a page about any topic you’re passionate about. The site raises money for charity and pays royalties to its million plus members.

LINKS:

• Seth’s Blog: http://sethgodin.typepad.com/
• Seth’s Latest Publishing Venture, The Domino Project: http://www.thedominoproject.com/
• Seth’s Favorite Charity: http://www.acumenfund.org/

Handout: Reach Interview Series Handout for September 2011

You can download the audio here.

REACH PERSONAL BRANDING INTERVIEW SERIES – August 2011

The Reach Personal Branding Interview Series is sponsored this month by
videoBIO ® with affordable, professional video services in cities across North America

Leading at a Higher Level

If leaders are to build trust, credibility, and exceptional organizations, leading at a higher level is a must. For more than 30 years, Ken Blanchard has helped leaders and organizations become great – and stay great.

Ken Blanchard is the guest expert for the August 18, 2011 Reach Personal Branding Interview at noon EDT. Ken will discuss his best-selling book Leading at a Higher Level in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, which will be recorded, you will learn:

• How to go beyond the short term and zero in on the right target and vision
• Tips to deliver legendary customer service and earn raving fans
• Strategies to empower people and unleash their incredible potential
• How to ground your leadership in humility and focus on the greater good

BIO: Ken Blanchard

Ken Blanchard

Ken Blanchard has had an extraordinary impact on the day-to-day management of millions of people and companies. He is the author of several best-selling books, including The One Minute Manager®, Leadership and the One Minute Manager, Raving Fans, and Gung Ho!

His books have combined sales of nearly 20 million copies in more than 27 languages. In 2005, Ken was inducted into Amazon’s Hall of Fame as one of the top 25 best-selling authors of all time.

Ken is the chief spiritual officer of The Ken Blanchard Companies, an international management training and consulting firm based in San Diego, California. The College of Business at Grand Canyon University bears his name.

LINKS:

• Ken Blanchard’s website: http://www.kenblanchard.com
• Ken Blanchard on Twitter at http://twitter.com/kenblanchard/
• Download Ken’s How to Lead app at http://itunes.apple.com/us/app/how2lead/id417829674?mt=8

Handout: Reach Interview Series Handout for August 2011.

You can download the audio here.

Key Takeaways for August 2011

1. Leadership is about going somewhere. If you and your people do not know where you are going, your leadership does not matter.
2. Great organizations have a deep and noble sense of purpose – a significant purpose – that inspires excitement and commitment.
3. Leadership is not something you do to people; instead, it is something you do with people.
4. Of all the keys in the One Minute Manager®, one minute praisings are the most powerful.
5. People with humility do not think less of themselves; they just think about themselves less.

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SPECIAL OFFER: 25% off VideoBIO services for Reach Interview Series listeners. Redeemable by August 31, 2011.

The July 2011 Reach Personal Branding Interview Series is sponsored by videoBIO.

This interview has been cancelled due to an unexpected emergency.

We will try to reschedule it. Sorry for any inconvenience.

The Disruptors –
Fire Starters of Social Media.

Date: Thursday, July 14, 2011

9:00 AM Los Angeles, 12:00 PM New York,
5:00 PM London, 6:00 PM Paris

From The Age of Disruption to the Conversational Age, Shel Israel has tracked the fascinating history of social media and the intriguing stories of 60+ social media pioneers in his newest book The Disruptors – Fire Starters of Social Media.

It describes how we are moving away from an Age of Disruption, caused by a loosely connected brigade of innovators who have upended all traditional institutions, including business, news, government, entertainment, education, healthcare and even religion! It looks beyond the Age of Disruption to an emerging Conversational Age, where the tools of social media are used everywhere by everyday people in their life and work.

Shel Israel is the guest expert for the July 14, 2011 Reach Personal Branding Interview at noon EDT. He will share some interesting information, stories, and trends from his book in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, which will be recorded, you will learn:

• Which social media disruptors were chosen for this book
• Why these disruptors were chosen
• Who we can credit for how we got social media
• How social media has changed in the last 5-6 years
• Why that change is important
• How social media may trend in the next 10, 20, or 50 years
• What concerns Shel Israel about social media

Shel Israel

BIO: Shel Israel

Shel Israel is CEO of SI Associates. He consults, writes and speaks about social media. He has worked with more than 150 startups during a 30-year career, as well as many of the world’s largest enterprises including Dell Computer, SAP, CNET and Wells Fargo Bank.

He is co-author [with Robert Scoble] of Naked Conversations, considered by many to be the seminal book in bringing social media into traditional businesses and is also author of Twitterville: How Businesses Can Thrive in the New Global Neighborhoods and is currently working on his new book, The Disruptors—Pioneers of the Conversational Age.

A prolific writer, Israel has posted more than 1.5 million words about social media on his blog GlobalNeighbourhoods.net and has contributed to BusinessWeek, Forbes magazine & Dow Jones. He is a weekly contributor to American Express OPENforum.

He is senior social advisor to Appconomy, a mobile applications start-up and is a senior fellow of the Society for New Communications Research.

LINKS:

• SPECIAL OFFER: Click this link to pre-order Shel Israel’s new book due out Q1 2012 and receive $10 off the cover price.
• Shel Israel’s blog: Global Neighbourhoods
• Shel Israel on Twitter

Handout: Reach Interview Series Handout for July 2011.

You can download the audio here after the interview on July 14th.

Extend your personal brand online with videoBIO (R). VideoBIO provides affordable, professional video services in cities across North America.

Services include scripting, shoot, edit, video hosting and delivery. Whether you want to introduce yourself, educate, or promote something, videoBIO is the must-have web video tool for your personal branding toolkit. Check out videoBIO today!

Stever Robbins – Be More Productive While Working Less.

Are you feeling disorganized and stressed with too much to do and not enough time? Stever Robbins, author of Get-It-Done Guy’s 9 Steps to Work Less and Do More, believes some counterintuitive suggestions may be just what you need to become more productive with your time.

Mr. Robbins’ ideas were a hit when he was a guest expert on the Reach Personal Branding Interview Series in January 2011. Consequently, we have asked him to share more of his ideas on May 19, 2011 in a continuation of his interview with William Arruda, founder of Reach Personal Branding.

Creator of the popular Get-It-Done podcast, Robbins will talk about his nine steps to work less and do more. In this interview, which will be recorded, you will learn:

• The nine steps to streamline and get more of what you want out of work and life
• The definition of real productivity
• The most common ways people make themselves nonproductive
• The different kinds of focus and why it matters
• How to set goals to be the most productive
• How to make best use of your time if you are in business for yourself
• How having strong relationships saves time, energy and effort
• The time-saving method of “optimize” and “leverage”

Stever Robbins

A graduate of Harvard Business School and MIT, Stever Robbins is a time management expert, executive coach, and serial entrepreneur (veteran of ten start-ups including FTP Software and Intuit).

His Get-It-Done podcast has been the #1 download in the business category on iTunes and has remained in the top 10 for the last three years.

Robbins’ mission is helping people reach their dreams and being happy doing it. He loves productivity in the service of fun.

LINKS:

• Work Less and Do More – A playful yet serious guide to creating a more productive life via nine steps.
• Download Chapters 1 & 2 of Work Less and Do More.
• Stever Robbins’ Blog
• Quick and Dirty Tips to Work Less and Do More – Listen to a short audio or read about “How to” tips such as “How to Manage Multiple Projects”, “How to Memorize Quickly”, and “How to Enforce Deadlines”.
• Stever Robbins on Twitter

Handout: Reach Interview Series Handout for May, 2011.

You can download the audio here.

Key Takeaways – Be More Productive While Working Less

• Step 1. Work on purpose. Train yourself to stop a few times a day and ask, “Why am I doing what I’m doing?” That’s the question that will uncover the goal (or lack thereof) behind what you’re doing. Make sure what you’re doing aligns with your actual higher-level goals. If you’re spending a few minutes on Facebook, ask “Why?” If you believe it’s to promote your business, be honest with yourself—has it ever led to new business? If you believe it’s to stay connected with your friends, pick up the phone instead; talking is faster and more intimate than typing.
• Step 2: Stop procrastinating. Easy to say, hard to do. But people are hard-wired to depend on each other. Get a procrastination buddy. Once or twice a month, declare an “Action day.” Check in at the top of each hour for 2-3 minutes. Tell each other, briefly, what you did last hour and what you plan to do next hour. You may get interrupted or distracted during the day, but the hourly check-ins will keep you returning to make progress on what you’ve been procrastinating.
• Step 3: Conquer your technology. If you’re reading this, you’re probably as addicted to technology as I am. Divorce your technology! Turn off your PDA, and move your computer away from your main workspace. Many people think of their computer as a place they hang out, not as a tool for specific tasks. When they have a free minute, they look around their technology for something to do. Instead, use technology like a tool. Work in front of a clean desk. When you need your computer, get it out, use it for a specific task, then put it away again. Hint: social media and web browsing is almost always the result of “hanging out in a place looking for something to do” rather than “I need a specific tool.”
• Step 4: Cultivate focus. We want to be responsive to other people, and often sacrifice our responsiveness to ourselves. Drive your own schedule, rather than letting others dictate your priorities. Set aside “interruption time” late in the day, say 4 p.m. When someone interrupts, politely inform them you’re busy and will be happy to help—at 4. Then return to focus on your task. If the building is burning down, sure, handle that now. But lesser interruptions get scheduled after you focus.
• Step 5: Stay organized. Organized doesn’t mean neat; it just means that you know where things are when you need them. If you have piles of “this needs a home” stuff in your office, stop and give it a home, even if that home is a pile somewhere. Just make it official, so when you need something, you know where it is. I have even been known to create signs for my piles, to make them official. For example, “Bills from Q1 that need to be dealt with.”

These five steps are broad categories. You can implement each in many different ways. Methodically making small improvements in the different areas where you can improve your work habits can add up to a big boost in results, without any more effort than you put in today. If you’re doing great things, do them in a way that makes the process great as well.

Want a fabulous training activity that’s also a stand-out marketing tool? Dot Calm stick-on stress monitors track one’s stress level by changing color. Now, for the first time, you can customize the cards that tell dot users what their colors mean! Engage your audiences and promote your services, products and events with these truly sticky takeaways. Through June 30, 2011, Reach Branding Club members will receive 20% off all Dot Calm stress monitors and cards by using the coupon code “reachblue” at the Dot Calm me site.

Dot Calm stick-on monitors change color according to your stress level. Stress dots are transfixing training tools, guaranteed conversation starters and come with access to free wellness-boosting resources.

REACH PERSONAL BRANDING INTERVIEW SERIES – March 2011

From Bud to Boss: Making a Successful Transition to Leadership

The discussion topic:

Getting promoted within an organization can be a mega-boost to your career. But it can also bring difficulties when you are making the transition from individual contributor or team member to leader. Kevin Eikenberry and Guy Harris, co-authors of From Bud to Boss, maintain that you must tackle three transitions associated with the change to a leadership role.

On Thursday, March 17th, William Arruda, founder of Reach Personal Branding, interviewed Kevin Eikenberry about these transitions and about tips on how to achieve them.

In this interview you will learn:

• What are the three transitions to successful leadership
• Why is mastering these transitions so critical
• What are the core skills of leadership
• How to begin in your new leadership role
• How to deal with resistance to change
• What are some useful resources to support leaders

Kevin Eikenberry

A best-selling author, speaker, consultant, leader, and coach, Kevin Eikenberry is Chief Potential Officer of The Kevin Eikenberry Group, a learning consulting company.

He is the creator of The Remarkable Leadership Learning System, a leadership development process focused on the 13 competencies of remarkable leaders.

Kevin’s philosophy in business and life is that every person and every organization has extraordinary potential.

Kevin has worked with Fortune 500 companies, small firms, universities, government agencies, hospitals, and more. Representative client organizations include the American Red Cross, A&W Canada, John Deere, Nexen, Purdue University, Sears Canada, Shell, Southwest Airlines, the U.S. Marine Corps., and the U.S. Mint.

LINKS:

• BOOK: FROM BUD TO BOSS: Audio interviews, links to related articles, media kit, author biographies and more.
• BUD TO BOSS COMMUNITY: Interactive website with additional resources and blog for leadership development.
• BUD TO BOSS WORKSHOP: Information about the two-day Bud to Boss seminar.
• KEVIN EIKENBERRY: Keviin’s main website with information about The Kevin Eikenberry Group’s products and services.
• Bud to Boss on Twitter: @budtoboss
• Kevin Eikenberry on Twitter: @KevinEikenberry

Handout:
Reach Interview Series Handout for March, 2011.

Download the interview here.

KEY TAKEAWAYS – Five Top Tips for Making a Transition to Leadership

1. Recognize that you will experience three transitions. These transitions include a transition of relationship, a transition of role, and a transition of mindset.
2. Decide to engage. Commit to having important conversations with your new peers and with those you are now supervising. You might convince yourself that there are more critical matters. Do not listen to that voice. Be proactive in initiating conversations and build relationships in your new context.
3. Become an intentional learner. Develop a plan and dedicate yourself to the business of your professional development. The good news is that the skills you learn will apply to all parts of your life.
4. Create a new mindset. Consciously change your perspective about your role within the organization. This is often the most neglected transition. It is a more subtle transition, but when recognized, it will bring the biggest jump in performance.
5. Find a mentor or coach. Look for a mentor who has already developed the leadership mindset and learn from them. Engage a coach to work with you as you challenge yourself to think bigger and more positively.

Click to go to The Academies website

When hyper-busy decision makers live on smart phones, laptops, and iPads, your bio or resume needs to be there and be fast.

The Get Clear, Get Found, Get Hired! Coach program (G3) is the first training specifically designed for today’s mobile marketplace, with a trademarked Smart-Step-System for creating Branded CareerComm. Visit Deb Dib and Susan Whitcomb at http://www.theacademies.com to find a Certified G3! coach or to explore how you can become a G3! Coach.

If you would like to sponsor an upcoming Speaker Series Interview, please send an email to
advertising at reachcc dot com.

The Heroine’s Quest: Create and Achieve Your Big Dreams for 2011 and Beyond

What is your quest, your big goal, for 2011 and beyond? Do you have one? Dr. Samantha Collins believes that we each have something we want to change for the better. That might be attaining more balance in your life, transforming the culture of your organization, launching your own business, getting promoted, having better relationships, becoming a better leader, eradicating poverty, teaching teenagers life-sustaining skills, or simply being happier.

On February 17, 2011 at noon EDT, Susan Guarneri, Executive Producer of the Reach Personal Branding Interview Series and a Master Reach Personal Branding Strategist, interviewed Dr. Collins about clarifying your mission and goals, along with tips on how to achieve them.

In this interview, which was recorded, you will learn:

• Why identifying your big goal is so important.
• How to think in a more strategic, visionary and big-picture way.
• How 21st-century, new-generation women are “extraordinary ordinary women”.
• Strategies on how to overcome obstacles, be resilient and achieve your dreams.
• The latest thinking on finding work/life balance and how ‘doing it all’ no longer works.
• How to improve your platforms of influence and impact.

Dr. Samantha Collins

BIO: Dr. Samantha Collins

An award-winning women’s leadership expert, coach and mentor, Dr. Samantha Collins is the CEO of Aspire Companies, an international company specializing in the advancement of women. She has worked with more than 10,000 executive women in client companies including KPMG, Freshfields Law Firm, and Vodafone.

In addition, Dr. Collins is the Founder of The Aspire Foundation, which provides pro-bono management and leadership mentoring for women in the non-profit sector. The Aspire Foundation has positively impacted 243,617 women and girls with Mentees and Mentors coming from 24 countries across the Globe.

Dr. Collins was named One of the Top 10 Coaches in the UK, One of the Top 200 Women to Impact Business and Industry (presented by Her Majesty, The Queen of England) and the Leader in the Workplace’ Award for Women’s Social Leadership.

LINKS:

• Aspire and the Heroine’s Quest
• The Aspire Foundation
• The Aspire Foundation – Register to be a mentor
• The Aspire Foundation – Register to be a mentee
• Twitter: @AspireWomen

Handout:
Reach Interview Series Handout for February, 2011 (revised on Feb. 15, 2011).

Download the interview here.

Key Takeaways – Tips to Create and Achieve Your Big Dreams

1. Be passionate and determined. Heroines have a truly tangible drive. They work smart (time-effective tasks) and invest more discretionary effort than others in the pursuit of their quest. What great changes have not been ambitious?
2. Be Low Rule-following. Heroines are unlikely to comply with the standard process and, as long as their values are not compromised, they believe the end can justify the means.
   “If I’d observed all the rules, I’d never have got anywhere.” — Marilyn Monroe
3. Have optimism. Look to the upside and expect things to turn out for the best. This brings about above-average levels of tenacity and persistence.
   “Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.” — Helen Keller
4. Be trusting. Your optimism should extend to your dealings with people. Give others the benefit of the doubt and demonstrate a fundamental belief in empowerment. Really value people, but also practice “tough love” by proactively challenging underperformance.
   “Without trust, words become the hollow sound of a wooden gong. With trust, words become life itself.” — Anonymous
5. Seek to understand people. Think about other people, what makes them tick, what motivates them, their likely hopes and fears. They then use this constructively, as a platform for influence.
   “Furious activity is no substitute for understanding.” — H. H. Williams
6. Take charge. Heroines are consultative, but only up to a point. More typically they take charge and favor rapid decisions and taking action over lengthy deliberation.
   “We can let circumstances rule us or we can take charge and rule our lives from within.” — Earl Nightingale

The February 2011 Reach Personal Branding Interview Series is sponsored by videoBIO:

About videoBIO:

Extend your personal brand online with videoBIO. Starting at $299, videoBIO provides affordable, professional video services in cities across North America including scripting, shoot, edit and video hosting and delivery. Whether you want to introduce yourself, educate or promote something, videoBIO is the must have web video tool for your personal branding toolkit.

If you would like to sponsor an upcoming Speaker Series Interview, please send an email to
advertising at reachcc dot com.