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	<title>Personal Branding TV &#187; Reach-Certified Strategists</title>
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	<link>http://www.personalbranding.tv</link>
	<description>Tips and Techniques for Building the Brand of You</description>
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		<title>Personal Branding With a Spin – Become Your Brand – Gears 7 &amp; 8</title>
		<link>http://www.personalbranding.tv/personal-branding-with-a-spin-%e2%80%93-become-your-brand-%e2%80%93-gears-7-8/</link>
		<comments>http://www.personalbranding.tv/personal-branding-with-a-spin-%e2%80%93-become-your-brand-%e2%80%93-gears-7-8/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 23:56:06 +0000</pubDate>
		<dc:creator>Regina</dc:creator>
				<category><![CDATA[How-To]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Personal Branding How-To]]></category>
		<category><![CDATA[Peter Sterlacci]]></category>
		<category><![CDATA[Reach-Certified Strategists]]></category>
		<category><![CDATA[Communicating]]></category>
		<category><![CDATA[cover letter]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[Resume]]></category>

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		<description><![CDATA[This is the fourth video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value. In this video we cover Gear 7: your brand story, and Gear 8: your branded resume &#038; cover letter. BIO: Peter Sterlacci, Founder of BEYB &#8211; [...]]]></description>
			<content:encoded><![CDATA[<iframe width="640" height="360" src="http://www.youtube.com/embed/pXaqrlOEX3k" frameborder="0" allowfullscreen></iframe><p>This is the fourth video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value.</p>
<p>In this video we cover Gear 7: your brand story, and Gear 8: your branded resume &#038; cover letter.</p>
<p>BIO: Peter Sterlacci, Founder of <a href="http://www.petersterlacci.com">BEYB &#8211; Believe. Become. Be Your Brand</a> combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.</p>
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		<title>Personal Branding With a Spin – Become Your Brand – Gears 5 &amp; 6</title>
		<link>http://www.personalbranding.tv/personal-branding-with-a-spin-%e2%80%93-become-your-brand-%e2%80%93-gears-5-6/</link>
		<comments>http://www.personalbranding.tv/personal-branding-with-a-spin-%e2%80%93-become-your-brand-%e2%80%93-gears-5-6/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 07:30:45 +0000</pubDate>
		<dc:creator>Regina</dc:creator>
				<category><![CDATA[How-To]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Personal Branding How-To]]></category>
		<category><![CDATA[Peter Sterlacci]]></category>
		<category><![CDATA[Reach-Certified Strategists]]></category>
		<category><![CDATA[Communicating]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[values]]></category>

		<guid isPermaLink="false">http://www.personalbranding.tv/?p=3999</guid>
		<description><![CDATA[This is the third video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value. In this video Peter covers Gear 5: your competitors / peers and Gear 6: your personal brand statement. BIO: Peter Sterlacci, Founder of BEYB &#8211; Believe. [...]]]></description>
			<content:encoded><![CDATA[<iframe width="640" height="360" src="http://www.youtube.com/embed/ntFTaLX5YbA" frameborder="0" allowfullscreen></iframe><p><a href="http://www.personalbranding.tv/wp-content/uploads/2012/01/ntFTaLX5YbA.jpg"><img src="http://www.personalbranding.tv/wp-content/uploads/2012/01/ntFTaLX5YbA-150x150.jpg" alt="" title="ntFTaLX5YbA" width="150" height="150" class="alignright size-thumbnail wp-image-4000" /></a></p>
<p>This is the third video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value. </p>
<p>In this video Peter covers Gear 5: your competitors / peers and Gear 6: your personal brand statement.</p>
<p>BIO: Peter Sterlacci, Founder of <a href="http://www.petersterlacci.com">BEYB &#8211; Believe. Become. Be Your Brand</a> combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.</p>
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		<item>
		<title>Leaders Know How to Build Relationships</title>
		<link>http://www.personalbranding.tv/leaders-know-how-to-build-relationships/</link>
		<comments>http://www.personalbranding.tv/leaders-know-how-to-build-relationships/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 06:52:18 +0000</pubDate>
		<dc:creator>Regina</dc:creator>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Reach-Certified Strategists]]></category>
		<category><![CDATA[Valerie Sokolosky]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[relationships]]></category>

		<guid isPermaLink="false">http://www.personalbranding.tv/?p=3979</guid>
		<description><![CDATA[Valerie Sokolosky Speaking at the Women in Transportation Summit about Leadership Presence, and Personal Branding. In this video she talks about leaders knowing how to build relationships. Bio: Valerie Sokolosky founded Valerie &#038; Company in 1981, an international leadership development consulting firm focusing on people skills. Her executive coaching and training in Fortune 500 companies [...]]]></description>
			<content:encoded><![CDATA[<iframe width="640" height="480" src="http://www.youtube.com/embed/1K-k_Be765w" frameborder="0" allowfullscreen></iframe><p>Valerie Sokolosky Speaking at the Women in Transportation Summit about Leadership Presence, and Personal Branding.  In this video she talks about leaders knowing how to build relationships.</p>
<p>Bio:  Valerie Sokolosky founded <a href="http://www.valerieandcompany.com">Valerie &#038; Company</a> in 1981, an international leadership development consulting firm focusing on people skills. Her executive coaching and training in Fortune 500 companies has motivated their employees which has resulted in significant profits for these organizations. </p>
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		<title>Personal Branding With a Spin – Become Your Brand – Gears 3 &amp; 4</title>
		<link>http://www.personalbranding.tv/personal-branding-with-a-spin-%e2%80%93-become-your-brand-%e2%80%93-gears-3-4/</link>
		<comments>http://www.personalbranding.tv/personal-branding-with-a-spin-%e2%80%93-become-your-brand-%e2%80%93-gears-3-4/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 19:25:59 +0000</pubDate>
		<dc:creator>Regina</dc:creator>
				<category><![CDATA[How-To]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Personal Branding How-To]]></category>
		<category><![CDATA[Peter Sterlacci]]></category>
		<category><![CDATA[Reach-Certified Strategists]]></category>
		<category><![CDATA[Communicating]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[values]]></category>

		<guid isPermaLink="false">http://www.personalbranding.tv/?p=3944</guid>
		<description><![CDATA[This is the second video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value! In this video Peter Sterlacci covers Gear 3, your values and passions, and Gear 4, your target audience / niche. BIO: Peter Sterlacci, Founder of BEYB [...]]]></description>
			<content:encoded><![CDATA[<iframe width="640" height="360" src="http://www.youtube.com/embed/VHV_Fyep3ME" frameborder="0" allowfullscreen></iframe><p>This is the second video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value! </p>
<p>In this video Peter Sterlacci covers Gear 3, your values and passions, and Gear 4, your target audience / niche.</p>
<p>BIO: Peter Sterlacci, Founder of <a href="http://www.petersterlacci.com">BEYB &#8211; Believe. Become. Be Your Brand</a> combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You&#8217;ve Always Had A Personal Brand</title>
		<link>http://www.personalbranding.tv/youve-always-had-a-personal-brand/</link>
		<comments>http://www.personalbranding.tv/youve-always-had-a-personal-brand/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 08:29:07 +0000</pubDate>
		<dc:creator>Regina</dc:creator>
				<category><![CDATA[Maria Elena Duron]]></category>
		<category><![CDATA[Personal Branding How-To]]></category>
		<category><![CDATA[Reach-Certified Strategists]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.personalbranding.tv/?p=3937</guid>
		<description><![CDATA[Maria Duron gives you tips for using social media to promote your personal brand. Bio: Maria Elena Duron is managing editor of the Personal Branding Blog and CEO (chief engagement officer) of buzz2bucks – a word of mouth marketing firm. She helps create connection, credibility, community and cha-ching through mobile marketing and social commerce around [...]]]></description>
			<content:encoded><![CDATA[<iframe width="640" height="480" src="http://www.youtube.com/embed/mhU5XcKbQ0E" frameborder="0" allowfullscreen></iframe><p>Maria Duron gives you tips for using social media to promote your personal brand.</p>
<p>Bio:<br />
Maria Elena Duron is managing editor of the <a href="http://www.personalbrandingblog.com/contributors/">Personal Branding Blog</a> and CEO (chief engagement officer) of <a href="http://buzz2bucks.com">buzz2bucks</a> – a word of mouth marketing firm. She helps create connection, credibility, community and cha-ching through mobile marketing and social commerce around your brand, and she is co-founder of <a href="http://brandchat.info/">#brandchat</a> &#8211; a weekly Twitter chat focused on every aspect of branding.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Leading Inside Your Circle of Control</title>
		<link>http://www.personalbranding.tv/personal-branding-leading-inside-your-circle-of-control/</link>
		<comments>http://www.personalbranding.tv/personal-branding-leading-inside-your-circle-of-control/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 21:37:52 +0000</pubDate>
		<dc:creator>Regina</dc:creator>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Reach-Certified Strategists]]></category>
		<category><![CDATA[Valerie Sokolosky]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[management]]></category>

		<guid isPermaLink="false">http://www.personalbranding.tv/?p=3923</guid>
		<description><![CDATA[Valerie Sokolosky speaking at the Women in Transportation Summit about Leadership Presence, and Personal Branding. In this video Valerie talks about leading inside your circle of control. Bio: Valerie Sokolosky founded Valerie &#038; Company in 1981, an international leadership development consulting firm focusing on people skills. Her executive coaching and training in Fortune 500 companies [...]]]></description>
			<content:encoded><![CDATA[<iframe width="640" height="480" src="http://www.youtube.com/embed/yUUtNeYrG8g" frameborder="0" allowfullscreen></iframe><p>Valerie Sokolosky speaking at the Women in Transportation Summit about Leadership Presence, and Personal Branding. </p>
<p>In this video Valerie talks about leading inside your circle of control. </p>
<p>Bio:  Valerie Sokolosky founded <a href="http://www.valerieandcompany.com">Valerie &#038; Company</a> in 1981, an international leadership development consulting firm focusing on people skills. Her executive coaching and training in Fortune 500 companies has motivated their employees which has resulted in significant profits for these organizations. </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Personal Branding With a Spin – Become Your Brand: Gears 1 &amp; 2</title>
		<link>http://www.personalbranding.tv/personal-branding-with-a-spin-%e2%80%93-become-your-brand-gears-1-2/</link>
		<comments>http://www.personalbranding.tv/personal-branding-with-a-spin-%e2%80%93-become-your-brand-gears-1-2/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 11:00:58 +0000</pubDate>
		<dc:creator>Regina</dc:creator>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Personal Branding How-To]]></category>
		<category><![CDATA[Peter Sterlacci]]></category>
		<category><![CDATA[Reach-Certified Strategists]]></category>
		<category><![CDATA[Communicating]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[purpose]]></category>

		<guid isPermaLink="false">http://www.personalbranding.tv/?p=3930</guid>
		<description><![CDATA[To become your brand and demonstrate your unique promise of value, you need to shift through 10 personal branding gears. This video tip reviews: Gear 1: your vision and purpose and Gear 2: your SMART goals. BIO: Peter Sterlacci, Founder of BEYB &#8211; Believe. Become. Be Your Brand combines personal branding strategy with cycling imagery [...]]]></description>
			<content:encoded><![CDATA[<iframe width="640" height="360" src="http://www.youtube.com/embed/UJOE4cop2uI" frameborder="0" allowfullscreen></iframe><p>To become your brand and demonstrate your unique promise of value, you need to shift through 10 personal branding gears. This video tip reviews: Gear 1: your vision and purpose and Gear 2: your SMART goals.</p>
<p>BIO: Peter Sterlacci, Founder of <a href="http://www.petersterlacci.com">BEYB &#8211; Believe. Become. Be Your Brand</a> combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Personal Branding with a Spin &#8211; Believe Your Brand</title>
		<link>http://www.personalbranding.tv/personal-branding-with-a-spin-believe-your-brand/</link>
		<comments>http://www.personalbranding.tv/personal-branding-with-a-spin-believe-your-brand/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 19:34:50 +0000</pubDate>
		<dc:creator>Regina</dc:creator>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Personal Branding How-To]]></category>
		<category><![CDATA[Peter Sterlacci]]></category>
		<category><![CDATA[Reach-Certified Strategists]]></category>
		<category><![CDATA[360 Reach]]></category>
		<category><![CDATA[360Reach Personal Branding Assessment]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Brand Attributes]]></category>

		<guid isPermaLink="false">http://www.personalbranding.tv/?p=3896</guid>
		<description><![CDATA[The first step in your personal branding process is to believe you have a unique promise of value. This video discusses how to believe in your authenticity through the 360Reach Personal Brand Assessment Tool. BIO: Peter Sterlacci, Founder of BEYB &#8211; Believe. Become. Be Your Brand combines personal branding strategy with cycling imagery to empower [...]]]></description>
			<content:encoded><![CDATA[<iframe width="640" height="360" src="http://www.youtube.com/embed/3ySiwcTrDpQ" frameborder="0" allowfullscreen></iframe><p>The first step in your personal branding process is to believe you have a unique promise of value. This video discusses how to believe in your authenticity through the <a href="http://www.reachcc.com/360reach">360Reach Personal Brand Assessment Tool</a>.</p>
<p>BIO: Peter Sterlacci, Founder of <a href="http://www.petersterlacci.com">BEYB &#8211; Believe. Become. Be Your Brand</a> combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Personal Branding: Leadership Presence</title>
		<link>http://www.personalbranding.tv/personal-branding-leadership-presence/</link>
		<comments>http://www.personalbranding.tv/personal-branding-leadership-presence/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 08:03:38 +0000</pubDate>
		<dc:creator>Regina</dc:creator>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Reach-Certified Strategists]]></category>
		<category><![CDATA[Valerie Sokolosky]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://www.personalbranding.tv/?p=3877</guid>
		<description><![CDATA[Valerie Sokolosky Speaking at the Women in Transportation Summit about Leadership Presence, and Personal Branding. The topic of this clip is &#8220;Leave Your Brand Mark on Everything You Do&#8221;. Bio: Valerie Sokolosky founded Valerie &#038; Company in 1981, an international leadership development consulting firm focusing on people skills. Her executive coaching and training in Fortune [...]]]></description>
			<content:encoded><![CDATA[<iframe width="640" height="480" src="http://www.youtube.com/embed/pGEmzRhVQe8" frameborder="0" allowfullscreen></iframe><p>Valerie Sokolosky Speaking at the Women in Transportation Summit about Leadership Presence, and Personal Branding.  The topic of this clip is &#8220;Leave Your Brand Mark on Everything You Do&#8221;.</p>
<p>Bio:  Valerie Sokolosky founded <a href="http://www.valerieandcompany.com">Valerie &#038; Company</a> in 1981, an international leadership development consulting firm focusing on people skills. Her executive coaching and training in Fortune 500 companies has motivated their employees which has resulted in significant profits for these organizations. </p>
]]></content:encoded>
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