Learn from William Arruda about the three Reach Personal Branding Certification Programs.

Do you want to become certified to deliver the Reach personal branding methodology to your clients?

In this video Kim Batson outlines how Senior Technology Executives can propel their careers to the next level. She outlines how she can help move executives in technology move their careers forward, and accelerate job search, through the creation of a powerful Executive Brand.

Kim, a Reach Personal Branding Strategist, is known internationally as The CIO Coach, partnering exclusively with CIOs, CTOs and other Senior Technology Executives to position them for extraordinary career and business success.

To find out more, visit:

• Kim’s: website
• Kim’s blog
• Kim’s CIO Coach Facebook page
• Kim’s Twitter stream

Strong brands often repel as many people as they attract.

Personal Branding Guru William Arruda reminds you that trying to be all things to all people is the opposite of branding and will work against you. Take a stand and be a brand!

Are you a brand or a commodity?

Personal branding means knowing what makes you unique and valuable. William Arruda helps you understand the difference between being a brand and being a commodity.

Phyllis Shabad is an Executive Brand Coach based in the metro-NYC area. She helps executives move to the next stage. She helps them overcome career challenges and get to their goals. She’s a creative and dynamic story teller. She brings that talent with her to help C-level executives secure board directorship, make transitions, continue being successful serial entrepreneurs and more.

She helps her clients plot out their career roadmaps by helping them:

• supercharge old networks
• engage and ignite new networks
• secure board directorships
• get media coverage and a lot more

She has a clear and structured process to help you get to where you want to go. Find out more about Phyllis, the Executive Brand Coach, at these sites:

• Phyllis Shabad – Executive Branding Coach
• LinkedIn
• Twitter
]]> http://www.personalbranding.tv/make-your-competition-irrelevant-by-personal-branding-strategist-phyllis-shabad/feed/ 1 http://www.personalbranding.tv/personal-branding-branding-your-office/ http://www.personalbranding.tv/personal-branding-branding-your-office/#comments Thu, 19 Aug 2010 13:48:02 +0000 robin http://www.personalbranding.tv/?p=2321

Effective personal branding means making sure everything that surrounds you sends on on-brand message. William Arruda provides tips for making sure your office environment reflects your personal brand.

]]> http://www.personalbranding.tv/personal-branding-branding-your-office/feed/ 1 http://www.personalbranding.tv/commercial-break-%e2%80%93-gap-khaki-soul/ http://www.personalbranding.tv/commercial-break-%e2%80%93-gap-khaki-soul/#comments Thu, 12 Aug 2010 01:33:56 +0000 robin http://www.personalbranding.tv/?p=2266

From Issue 34 of YOUnique, the Reach Personal Branding Newsletter:

Gap: Khaki Soul

I love this commercial because:
I am a fan of Bill Withers and his music. I am an eternal optimist (see my 360Reach brand assessment results), and I love how positive this commercial is. It features the product (Khakis and other Gap clothing) while being entertaining and uplifting.

This ad and YOUR personal brand:
What music (or sounds) convey the essence of your brand? ]]> http://www.personalbranding.tv/commercial-break-%e2%80%93-gap-khaki-soul/feed/ 1 http://www.personalbranding.tv/interview-with-personal-branding-guru-william-arruda/ http://www.personalbranding.tv/interview-with-personal-branding-guru-william-arruda/#comments Tue, 10 Aug 2010 13:13:35 +0000 robin http://www.personalbranding.tv/?p=2258

William Arruda shares his thoughts about personal branding for career success.

• He goes over the history of personal branding.
• He talks about when he got into helping others with personal branding as a career.
• He gets into who personal branding is for.
• He shares his thoughts about why there has been an explosion in personal branding.
• He talks about what’s next in personal branding.
]]> http://www.personalbranding.tv/interview-with-personal-branding-guru-william-arruda/feed/ 2 http://www.personalbranding.tv/personal-branding-personal-brand-identity-system/ http://www.personalbranding.tv/personal-branding-personal-brand-identity-system/#comments Thu, 05 Aug 2010 12:52:41 +0000 robin http://www.personalbranding.tv/?p=2251

Today, everyone needs a personal brand identity system (PBIS). Personal Branding Guru, William Arruda tells you what makes up your PBIS and gives you tips for developing one that best reflects your personal brand.

]]> http://www.personalbranding.tv/personal-branding-personal-brand-identity-system/feed/ 1