Personal Branding TV » Personal Branding How-To

Personal Branding With a Spin – Become Your Brand – Gears 7 & 8

Regina — Sun, 29 Jan 2012 23:56:06 +0000

This is the fourth video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value.

In this video we cover Gear 7: your brand story, and Gear 8: your branded resume & cover letter.

BIO: Peter Sterlacci, Founder of BEYB – Believe. Become. Be Your Brand combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.

Personal Branding Interview with William Arruda renowned author and speaker

Regina — Wed, 25 Jan 2012 04:38:32 +0000

This video interview by Zoe Sands, Head of Digital Marketing at Juniper Networks, with William Arruda was taken at the Juniper Networks Global Partner Conference on January 18, 2012.

The interview covers the basics of personal branding and provides hints and tips on tuning your own personal branding and dealing with any digital dirt associated with your name and individual brand. The video is about 10 minutes in length, but well worth taking the time to listen.

If you are interested in developing your personal brand then why not check out William’s book “Career Distinction“, an easy to read book that offers all the tools you need to make your personal brand a success.

Personal Branding With a Spin – Become Your Brand – Gears 5 & 6

Regina — Thu, 19 Jan 2012 07:30:45 +0000

This is the third video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value.

In this video Peter covers Gear 5: your competitors / peers and Gear 6: your personal brand statement.

Commercial Break: Toyota Rav 4 …

Regina — Thu, 12 Jan 2012 12:07:08 +0000

From Issue 65 of YOUnique, the Reach Personal Branding Newsletter:

Toyota Rav 4 Some Things in Life Can Wait

I love this commercial because: I actually love the casting. I think the main character is the perfect mother – wishing for grandchildren; and love the way it is filmed flashing back and forth between the two scenes.

This ad and YOUR personal brand: If your brand community sees your value in one way, how can you show them your versatility? Letting them know ALL the value you can bring to an engagement.

Personal Branding: Crowd Sourcing for People

Regina — Tue, 03 Jan 2012 08:13:13 +0000

When someone Googles you, they evaluate the results based on five measures: Volume, Relevance, Purity, Diversity and Validation. Validation is an extremely important measure because it adds credibility. Validation is all about having others speak for you.

Watch Personal Branding Guru, William Arruda, explain why external feedback is critical to your brand and learn about the tools available to help enhance your online personal branding with external validation

Personal Branding With a Spin – Become Your Brand – Gears 3 & 4

Regina — Wed, 28 Dec 2011 19:25:59 +0000

This is the second video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value!

In this video Peter Sterlacci covers Gear 3, your values and passions, and Gear 4, your target audience / niche.

You’ve Always Had A Personal Brand

Regina — Fri, 23 Dec 2011 08:29:07 +0000

Maria Duron gives you tips for using social media to promote your personal brand.

Bio:
Maria Elena Duron is managing editor of the Personal Branding Blog and CEO (chief engagement officer) of buzz2bucks – a word of mouth marketing firm. She helps create connection, credibility, community and cha-ching through mobile marketing and social commerce around your brand, and she is co-founder of #brandchat – a weekly Twitter chat focused on every aspect of branding.

Personal Branding With a Spin – Become Your Brand: Gears 1 & 2

Regina — Wed, 14 Dec 2011 11:00:58 +0000

To become your brand and demonstrate your unique promise of value, you need to shift through 10 personal branding gears. This video tip reviews: Gear 1: your vision and purpose and Gear 2: your SMART goals.

Personal Branding with a Spin – Believe Your Brand

Regina — Wed, 07 Dec 2011 19:34:50 +0000

The first step in your personal branding process is to believe you have a unique promise of value. This video discusses how to believe in your authenticity through the 360Reach Personal Brand Assessment Tool.