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	<title>Personal Branding TV &#187; Personal Branding How-To</title>
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	<link>http://www.personalbranding.tv</link>
	<description>Tips and Techniques for Building the Brand of You</description>
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		<title>Don&#8217;t Try to Please All The People</title>
		<link>http://www.personalbranding.tv/dont-try-to-please-all-the-people/</link>
		<comments>http://www.personalbranding.tv/dont-try-to-please-all-the-people/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 15:19:38 +0000</pubDate>
		<dc:creator>robin</dc:creator>
				<category><![CDATA[Career Distinction]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Personal Branding How-To]]></category>
		<category><![CDATA[William Arruda]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Brand Attributes]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Personal Brand]]></category>

		<guid isPermaLink="false">http://www.personalbranding.tv/?p=2357</guid>
		<description><![CDATA[Personal Branding Guru William Arruda reminds you that trying to be all things to all people is the opposite of branding and will work against you.]]></description>
			<content:encoded><![CDATA[<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/dls3Xe1j5Eo?fs=1&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/dls3Xe1j5Eo?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object><p>Strong brands often repel as many people as they attract. </p>
<p>Personal Branding Guru William Arruda reminds you that trying to be all things to all people is the opposite of branding and will work against you. Take a stand and be a brand!</p>
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		<title>Personal Branding &#8211; Branding Your Office</title>
		<link>http://www.personalbranding.tv/personal-branding-branding-your-office/</link>
		<comments>http://www.personalbranding.tv/personal-branding-branding-your-office/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 13:48:02 +0000</pubDate>
		<dc:creator>robin</dc:creator>
				<category><![CDATA[Career Distinction]]></category>
		<category><![CDATA[How-To]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Personal Branding How-To]]></category>
		<category><![CDATA[William Arruda]]></category>
		<category><![CDATA[Brand Attributes]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Communicating]]></category>

		<guid isPermaLink="false">http://www.personalbranding.tv/?p=2321</guid>
		<description><![CDATA[William Arruda provides tips for making sure your office environment reflects your personal brand.]]></description>
			<content:encoded><![CDATA[<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/4bubW72SYiU?fs=1&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/4bubW72SYiU?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object><p>Effective personal branding means making sure everything that surrounds you sends on on-brand message. William Arruda provides tips for making sure your office environment reflects your personal brand.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Personal Branding: Personal Brand Identity System</title>
		<link>http://www.personalbranding.tv/personal-branding-personal-brand-identity-system/</link>
		<comments>http://www.personalbranding.tv/personal-branding-personal-brand-identity-system/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 12:52:41 +0000</pubDate>
		<dc:creator>robin</dc:creator>
				<category><![CDATA[Career Distinction]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Personal Branding How-To]]></category>
		<category><![CDATA[William Arruda]]></category>
		<category><![CDATA[Brand Attributes]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Communicating]]></category>
		<category><![CDATA[Personal Brand]]></category>

		<guid isPermaLink="false">http://www.personalbranding.tv/?p=2251</guid>
		<description><![CDATA[Today, everyone needs a personal brand identity system (PBIS). Personal Branding Guru, William Arruda tells you what makes up your PBIS and gives you tips for developing one that best reflects your personal brand.]]></description>
			<content:encoded><![CDATA[<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/2FGF3A5HT_w&amp;hl=en_US&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/2FGF3A5HT_w&amp;hl=en_US&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object><p>Today, everyone needs a personal brand identity system (PBIS). Personal  Branding Guru, William Arruda tells you what makes up your PBIS and  gives you tips for developing one that best reflects your personal  brand.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Personal Branding: Turn Your Goals Into Gold</title>
		<link>http://www.personalbranding.tv/personal-branding-turn-your-goals-into-gold/</link>
		<comments>http://www.personalbranding.tv/personal-branding-turn-your-goals-into-gold/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 18:31:39 +0000</pubDate>
		<dc:creator>robin</dc:creator>
				<category><![CDATA[Career Distinction]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Personal Branding How-To]]></category>
		<category><![CDATA[William Arruda]]></category>
		<category><![CDATA[Brand Attributes]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[direction]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[Reach Personal Branding]]></category>

		<guid isPermaLink="false">http://www.personalbranding.tv/?p=2229</guid>
		<description><![CDATA[Knowing your goals is critical to personal branding because your goals give your brand direction. William Arruda provides tips and advice for setting goals. You can&#8217;t advance your career unless you know your goals!]]></description>
			<content:encoded><![CDATA[<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/ZZebVSI5Lsg&amp;hl=en_US&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ZZebVSI5Lsg&amp;hl=en_US&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object><p>Knowing your goals is critical to personal branding because your goals  give your brand direction.</p>
<p>William Arruda provides tips and advice for  setting goals. You can&#8217;t advance your career unless you know your goals!</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Using LinkedIn for Personal Branding</title>
		<link>http://www.personalbranding.tv/using-linkedin-for-personal-branding/</link>
		<comments>http://www.personalbranding.tv/using-linkedin-for-personal-branding/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 13:13:05 +0000</pubDate>
		<dc:creator>robin</dc:creator>
				<category><![CDATA[Career Distinction]]></category>
		<category><![CDATA[How-To]]></category>
		<category><![CDATA[Personal Branding How-To]]></category>
		<category><![CDATA[William Arruda]]></category>
		<category><![CDATA[Brand Attributes]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Communicating]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.personalbranding.tv/?p=2008</guid>
		<description><![CDATA[Is your LinkedIn profile enhancing your personal brand or diminishing your brand value?]]></description>
			<content:encoded><![CDATA[<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/ldiHylXrhzs&amp;hl=en_US&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ldiHylXrhzs&amp;hl=en_US&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object><p><a href="http://www.personalbranding.tv/wp-content/uploads/2010/07/LinkedIn-shot1.jpg"><img src="http://www.personalbranding.tv/wp-content/uploads/2010/07/LinkedIn-shot1-300x169.jpg" alt="" title="LinkedIn shot" width="300" height="169" class="alignright size-medium wp-image-2014" /></a>A new personal branding video by William Arruda.</p>
<p><a href="http://www.linkedin.com">LinkedIn</a> is one of the most important professional personal branding tools on the web. William Arruda provides tips and advice for using LinkedIn as part of your online branding strategy. Is your LinkedIn profile enhancing your personal brand or diminishing your brand value?</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Personal Branding and the Evolution of Work</title>
		<link>http://www.personalbranding.tv/personal-branding-and-the-evolution-of-work/</link>
		<comments>http://www.personalbranding.tv/personal-branding-and-the-evolution-of-work/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 16:45:23 +0000</pubDate>
		<dc:creator>robin</dc:creator>
				<category><![CDATA[Career Distinction]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Personal Branding How-To]]></category>
		<category><![CDATA[William Arruda]]></category>
		<category><![CDATA[Brand Attributes]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Communicating]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[Personal Brand]]></category>

		<guid isPermaLink="false">http://www.personalbranding.tv/?p=1947</guid>
		<description><![CDATA[William Arruda provides personal branding tips and advice.]]></description>
			<content:encoded><![CDATA[<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/w8rOlAp2CBE&amp;hl=en_US&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/w8rOlAp2CBE&amp;hl=en_US&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><p><a href="http://www.personalbranding.tv/wp-content/uploads/2010/07/evo-of-work1.jpg"><img src="http://www.personalbranding.tv/wp-content/uploads/2010/07/evo-of-work1-300x166.jpg" alt="" title="evo of work" width="300" height="166" class="alignright size-medium wp-image-1999" /></a>To succeed in the new world of work, you need to build your personal brand. Personal branding is not just good career management. It is essential career management in the dynamic workplace of today. William Arruda provides personal branding tips and advice.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.personalbranding.tv/personal-branding-and-the-evolution-of-work/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Personal Branding: Make the Real Virtual</title>
		<link>http://www.personalbranding.tv/personal-branding-make-the-real-virtual/</link>
		<comments>http://www.personalbranding.tv/personal-branding-make-the-real-virtual/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 14:45:39 +0000</pubDate>
		<dc:creator>robin</dc:creator>
				<category><![CDATA[Career Distinction]]></category>
		<category><![CDATA[How-To]]></category>
		<category><![CDATA[Personal Branding How-To]]></category>
		<category><![CDATA[William Arruda]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand Attributes]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Communicating]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.personalbranding.tv/?p=1890</guid>
		<description><![CDATA[William Arruda shares with you how you can translate your real-world personal branding into valuable online presence.]]></description>
			<content:encoded><![CDATA[<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/gKkLOL80t1c&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/gKkLOL80t1c&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object><p><a href="http://www.personalbranding.tv/wp-content/uploads/2010/06/wordpress-and-william.jpg"><img src="http://www.personalbranding.tv/wp-content/uploads/2010/06/wordpress-and-william-300x168.jpg" alt="" title="wordpress and william" width="300" height="168" class="alignright size-medium wp-image-2031" /></a>Personal branding is not just something you do on the web. You need to connect what you&#8217;re doing in the real-world with what you do online.  </p>
<p>One activity can be shown and discussed on many online sources like Twitter, Facebook, LinkedIn, SlideRocket, your blog and many other sites.</p>
<p>Personal Branding Guru, William Arruda shares with you how you can translate your real-world personal branding into valuable online presence.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.personalbranding.tv/personal-branding-make-the-real-virtual/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Personal Branding: Strengths Finder 2.0 and 360Reach</title>
		<link>http://www.personalbranding.tv/personal-branding-strengthsfinder-and-360reach/</link>
		<comments>http://www.personalbranding.tv/personal-branding-strengthsfinder-and-360reach/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 09:20:00 +0000</pubDate>
		<dc:creator>robin</dc:creator>
				<category><![CDATA[Career Distinction]]></category>
		<category><![CDATA[How-To]]></category>
		<category><![CDATA[Personal Branding How-To]]></category>
		<category><![CDATA[William Arruda]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Reach Personal Branding]]></category>

		<guid isPermaLink="false">http://www.personalbranding.tv/?p=1829</guid>
		<description><![CDATA[Personal branding is about knowing and maximizing your strengths. ]]></description>
			<content:encoded><![CDATA[<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/X5P5AJEHC0M&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/X5P5AJEHC0M&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object><p>Personal branding is about knowing and maximizing your strengths. Learn from William Arruda how to combine the output from <a href="http://www.strengthsfinder.com/">StrengthsFinder 2.0</a> and your <a href="http://bit.ly/b3hMhe">360Reach Personal Branding Assessment</a> to gain clarity about what makes you exceptional.</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Personal Branding: Becoming the Perfect Passive Job Candidate</title>
		<link>http://www.personalbranding.tv/personal-branding-becoming-the-perfect-passive-job-job-candidate/</link>
		<comments>http://www.personalbranding.tv/personal-branding-becoming-the-perfect-passive-job-job-candidate/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 09:15:59 +0000</pubDate>
		<dc:creator>robin</dc:creator>
				<category><![CDATA[Career Distinction]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Personal Branding How-To]]></category>
		<category><![CDATA[William Arruda]]></category>
		<category><![CDATA[Brand Attributes]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Job Search]]></category>
		<category><![CDATA[Personal Brand]]></category>

		<guid isPermaLink="false">http://www.personalbranding.tv/?p=1822</guid>
		<description><![CDATA[Learn how to make sure hiring managers and recruiters can find you from personal branding guru, William Arruda.]]></description>
			<content:encoded><![CDATA[<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/flfowvsWwcg&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/flfowvsWwcg&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object><p>Personal branding enables you to become a sought-after job candidate. </p>
<p>You need to have:</p>
<ul>
<li>Awareness</li>
<li>Visibility</li>
<li>Connection</li>
</ul>
<p>Learn how to make sure hiring managers and recruiters can find you from personal branding guru, William Arruda.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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