From Issue 68 of YOUnique, the Reach Personal Branding Newsletter:
Westfield Stratford City: 100 years of Fashion

I love this ad because: It uses dance – something we can all relate to – to showcase the event being advertised. The special effects are great and there is no dialog, yet you stay engaged.

This ad and your personal brand: Think about something everyone can relate to and connect it to what you offer. This is a great way of getting your message across to everyone who needs to hear it. Know that images often speak louder than words.

This is the fourth video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value.

In this video we cover Gear 7: your brand story, and Gear 8: your branded resume & cover letter.

BIO: Peter Sterlacci, Founder of BEYB – Believe. Become. Be Your Brand combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.

This video interview by Zoe Sands, Head of Digital Marketing at Juniper Networks, with William Arruda was taken at the Juniper Networks Global Partner Conference on January 18, 2012.

The interview covers the basics of personal branding and provides hints and tips on tuning your own personal branding and dealing with any digital dirt associated with your name and individual brand. The video is about 10 minutes in length, but well worth taking the time to listen.

If you are interested in developing your personal brand then why not check out William’s book “Career Distinction“, an easy to read book that offers all the tools you need to make your personal brand a success.

This is the third video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value.

In this video Peter covers Gear 5: your competitors / peers and Gear 6: your personal brand statement.

BIO: Peter Sterlacci, Founder of BEYB – Believe. Become. Be Your Brand combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.

From Issue 65 of YOUnique, the Reach Personal Branding Newsletter:

Toyota Rav 4 Some Things in Life Can Wait

I love this commercial because: I actually love the casting. I think the main character is the perfect mother – wishing for grandchildren; and love the way it is filmed flashing back and forth between the two scenes.

This ad and YOUR personal brand: If your brand community sees your value in one way, how can you show them your versatility? Letting them know ALL the value you can bring to an engagement.

When someone Googles you, they evaluate the results based on five measures: Volume, Relevance, Purity, Diversity and Validation. Validation is an extremely important measure because it adds credibility. Validation is all about having others speak for you.

Watch Personal Branding Guru, William Arruda, explain why external feedback is critical to your brand and learn about the tools available to help enhance your online personal branding with external validation

This is the second video in a 5-part series outlining the 10 gears you need to shift through to become your brand and demonstrate your unique promise of value!

In this video Peter Sterlacci covers Gear 3, your values and passions, and Gear 4, your target audience / niche.

BIO: Peter Sterlacci, Founder of BEYB – Believe. Become. Be Your Brand combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.

From Issue 61 of YOUnique, the Reach Personal Branding Newsletter:

I love this commercial because: Nostalgia is powerful. There are a finite number of cars we own in our lifetime. Those cars are often connected to memories we want to treasure.

This ad and YOUR personal brand: Connect who you are and what you do to things that your target audience can relate to. Tell stories – they are powerful and memorable and often create emotional connections.

Valerie Sokolosky speaks about branding your team with energy and rewarding yourself for the little accomplishments!

Don’t be discouraged and keep going!

Bio: Valerie Sokolosky founded Valerie & Company in 1981, an international leadership development consulting firm focusing on people skills. Her executive coaching and training in Fortune 500 companies has motivated their employees which has resulted in significant profits for these organizations.