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Reach Personal Branding Certification

robin — Tue, 07 Sep 2010 17:05:03 +0000

Learn from William Arruda about the three Reach Personal Branding Certification Programs.

Do you want to become certified to deliver the Reach personal branding methodology to your clients?

Propel Your Career To The Next Level by Personal Branding Strategist Kim Batson

robin — Thu, 02 Sep 2010 13:50:43 +0000

Phyllis Shabad is an Executive Brand Coach based in the metro-NYC area. She helps executives move to the next stage. She helps them overcome career challenges and get to their goals. She’s a creative and dynamic story teller. She brings that talent with her to help C-level executives secure board directorship, make transitions, continue being successful serial entrepreneurs and more.

She helps her clients plot out their career roadmaps by helping them:

supercharge old networks
engage and ignite new networks
secure board directorships
get media coverage and a lot more

She has a clear and structured process to help you get to where you want to go. Find out more about Phyllis, the Executive Brand Coach, at these sites:

Personal Branding – Branding Your Office

robin — Thu, 19 Aug 2010 13:48:02 +0000

Effective personal branding means making sure everything that surrounds you sends on on-brand message. William Arruda provides tips for making sure your office environment reflects your personal brand.

Know Your Unique Value by Personal Branding Strategist – Susan Kelly Easton

robin — Tue, 17 Aug 2010 15:07:07 +0000

“The single most important person to impress with your unique value…is you” says Susan Kelly Easton.

When you can articulate your unique value:

other people can see it
your career visibility goes up
you get the experience at work that you’ve always wanted to have

Susan is a Career Visibility Coach who is based in British Columbia, Canada. She helps credentialed women ready to move into the C-level and executive suite get there.

Find out more about Competitive Edge Career Services and Susan at these sites:

Susan Kelly Easton on Twitter, LinkedIn and YouTube

Competitive Edge Career Services’ website and blog

Facebook: Competitive Edge Career Services

Deb Dib & Susan Whitcomb – Reach Personal Branding Interview Series

robin — Fri, 13 Aug 2010 08:32:27 +0000

Click on the microphone to listen…

REACH PERSONAL BRANDING INTERVIEW SERIES – August 2010

Twitter Does Job Search: Reinventing Branded Career Communication, Twitter-Style

Discover how Twitter is turning job search on its head and why Twitter’s short-form writing techniques are spurring the reinvention of career communication in a brand-driven, Web 2.0+ world.

So say Deb Dib and Susan Whitcomb, co-authors (with Chandlee Bryan) of The Twitter Job Search Guide. They are the guest experts on the August 2010 Reach Personal Branding Interview with William Arruda. In this interview you will learn:

How Twitter is being effectively used in job search and career development.
Critical dos and don’ts for using Twitter in job search and career building.
Why Twitter’s 140-character discipline is spawning the next generation of career communication, answering decision-makers and recruiters need for speed.
How personal branding makes Twitter work better.
How the BVP (Branded Value Proposition) is the core of all branded career communication, on Twitter and more, linking personal branding to strategic ROI value that speaks clearly and quickly to employers.

Deb Dib

Susan Whitcomb

Bios:

Deb Dib is the trusted, go-to coach for CEOs, rainmakers, and rising stars, helping them navigate the new world of job search and career management “2.0+” so they can land faster, earn more, have fun, and change the world – without becoming sharks or suits!

A careers industry trend leader, CEO career communications expert, and one of the world’s first Reach Certified Personal Branding Strategists, she is known for her passion for innovation and for infusing ROI value into executive branding. Deb holds eight certifications, is featured in 30+ career books, and has been interviewed by the Wall Street Journal, The Daily News, Newsday, and Fox News among others.

She is co-author of the pioneering book, The Twitter Job Search Guide, and is the executive director and co-creator of The Academies’ Certified Branded Careers Coach program, the first program of it’s kind exclusively focused on training career professionals in the powerful short-form branded career communication craved by on-the-go multi-tasking decision makers and required by the demands of Web 2.0. In 2010 Deb was honored as the first recipient of the Dick Bolles/Career Management Alliance “Parachute Award” for innovation and mentoring.

Susan Whitcomb is a well-known and respected voice in the world of career training. Quoted regularly in the Wall Street Journal, US News & World Report, and other media, she is the award-winning author of seven career and job search books, including Resume Magic, Interview Magic, Job Search Magic, 30-Day Job Promotion, The Christian’s Career Journey, and, most recently, The Twitter Job Search Guide.

Susan is founder of The Academies, including Career Coach Academy and Job Search Academy, where hundreds of career professionals have earned their certifications in career coaching, job search strategy, Twitter, and, coming soon, branded career communications. As the career coach’s coach, Susan’s passion is equipping career professionals with the tools and tenacity to make a living at what they love.

LINKS:

The Twitter Job Search Guide, by Susan Whitcomb, Chandlee Bryan, and Deb Dib (JIST) is about far more than tweets. You’ll find information on crafting 15-second pitches, branded value propositions, “160me” 160-character bios, resume profiles and job descriptions in tweets, and strategies for creating a ten-tweet cover letter.

See the latest in Twitter tips every Tuesday and download a free chapter of The Twitter Job Search Guide here.
The ExecutivePowerBrand Blog has leading strategies in branded career communication for CEOs, CXOs and rising stars.
Info on Branded Careers Certification a charter program which will launch October 26th.

Handout:

Reach Personal Branding Interview Handout for August 2010

Top Five Tips for Twitter

1. In today’s world of work it’s: “So what? Make me care. Do it fast!”

2. Practice conveying your branded value, Twitter-style. If you can’t fit your key messages into 140 characters each, you risk “So what? Who cares?”

3. If you’re a job seeker, use a web address in your Twitter profile that points to more information: your blog, TwitRes, Visual CV, LinkedIn profile, and more.

4. Remember that a branded value proposition must be infused into Twitter and all career communication, especially in this Web 2.0+ world.

5. Use Twitter’s list feature and other Twitter-friendly apps to control your time. Remember, Twitter can truly be useful in just 15 minutes a day!

Commercial Break – Gap: Khaki Soul

robin — Thu, 12 Aug 2010 01:33:56 +0000

From Issue 34 of YOUnique, the Reach Personal Branding Newsletter:

Gap: Khaki Soul

I love this commercial because:
I am a fan of Bill Withers and his music. I am an eternal optimist (see my 360Reach brand assessment results), and I love how positive this commercial is. It features the product (Khakis and other Gap clothing) while being entertaining and uplifting.

This ad and YOUR personal brand:
What music (or sounds) convey the essence of your brand?