Meet Rachel Gogos.

Why Personal Branding? from William Arruda on Vimeo.

The world of work has changed forever. Your personal brand is your constant in an increasingly dynamic workplace.

Personal Branding - Know Your Goals from William Arruda on Vimeo.

The first step in the personal branding process is to establish goals. It’s critical to building an authentic personal brand. William Arruda shares with you the importance of setting and documenting your goals.

Personal Branding Strategist Paul Copcutt talks about how to own the definition of who you are, why employees need to brand themselves. Paul talks how he first got involved in personal branding in the early 21st century and why he feels it is so important for people to take control of who they are and communicate their personal brand to the those that need to know them.

Paul is one of North America’s leading brand consultants and is Reach certified. Paul uses real life experiences and latest information to inspire people to take action with their personal brands. He is a much sought after speaker and media resource.

For more information about Paul, head over to his website.

I love this commercial because: MasterCard has done an amazing job connecting their brand to emotion. The entire series of ‘priceless’ commercials is great. The challenge is that we don’t feel that same emotional connection to the cards in our wallet. It’s still hard (for me anyway) to see any difference between MasterCard and Visa.

This ad and YOUR personal brand: You can deliver the best communications and increase your visibility but you need to be differentiated from your peers if you really want people to choose to work with you. What differentiates you?

Randi Bussin discusses how she works with clients in career transition and for personal branding work. Monthly sessions are complimented by career and personal branding assessments. Each client who goes through the process does so at a pace that works for them.

Click on the microphone to listen…