Personal Branding TV » Career Distinction

Personal Branding Interview with William Arruda renowned author and speaker

Regina — Wed, 25 Jan 2012 04:38:32 +0000

This video interview by Zoe Sands, Head of Digital Marketing at Juniper Networks, with William Arruda was taken at the Juniper Networks Global Partner Conference on January 18, 2012.

The interview covers the basics of personal branding and provides hints and tips on tuning your own personal branding and dealing with any digital dirt associated with your name and individual brand. The video is about 10 minutes in length, but well worth taking the time to listen.

If you are interested in developing your personal brand then why not check out William’s book “Career Distinction“, an easy to read book that offers all the tools you need to make your personal brand a success.

Personal Branding is Not About Being Famous

robin — Thu, 17 Mar 2011 18:22:40 +0000

Personal Branding is not about being famous. It’s about being selectively famous.

William Arruda, Personal Branding Guru and Reach Personal Branding founder, explains the difference in this short video.

Personal Branding – Focus on Your Strengths

robin — Mon, 21 Feb 2011 05:24:55 +0000

Strong brands maximize strengths and become known for them. Listen to Personal Branding Guru, William Arruda tell you why you should ignore your weaknesses and build on your strengths.

Personal Branding: Four Measures on Online Reputation

robin — Fri, 10 Dec 2010 08:55:36 +0000

How you show up online is who you are. In managing your personal brand on the web, you need to look at these four measures of online reputation: volume, relevance, purity and diversity. William Arruda from Reach Personal Branding explains them in this short video.

Reach Personal Branding Certification

robin — Tue, 07 Sep 2010 17:05:03 +0000

Learn from William Arruda about the three Reach Personal Branding Certification Programs.

Do you want to become certified to deliver the Reach personal branding methodology to your clients?

Don’t Try to Please All The People

robin — Tue, 31 Aug 2010 15:19:38 +0000

Strong brands often repel as many people as they attract.

Personal Branding Guru William Arruda reminds you that trying to be all things to all people is the opposite of branding and will work against you. Take a stand and be a brand!

Commodity vs. Brand

robin — Thu, 26 Aug 2010 16:29:12 +0000

Are you a brand or a commodity?

Personal branding means knowing what makes you unique and valuable. William Arruda helps you understand the difference between being a brand and being a commodity.

Personal Branding – Branding Your Office

robin — Thu, 19 Aug 2010 13:48:02 +0000

Effective personal branding means making sure everything that surrounds you sends on on-brand message. William Arruda provides tips for making sure your office environment reflects your personal brand.

Personal Branding: Personal Brand Identity System

robin — Thu, 05 Aug 2010 12:52:41 +0000

Today, everyone needs a personal brand identity system (PBIS). Personal Branding Guru, William Arruda tells you what makes up your PBIS and gives you tips for developing one that best reflects your personal brand.