Personal Branding Strategist – Part 1: Career Transitions in Tough Times by Randi Bussin

Gail Smith of “Get That Job” introduced Randi Bussin and talks about Randi’s own career transition from high technology to career coaching. Then Randi discusses how she deals with clients who have been laid off and want to consider other career options. Up first is an understanding of where the client is financially. Can the client afford to take time to explore other career paths or do they need a job right away to pay bills? Understanding the clients goals is the first step in the process.

For more info about Randi, go to Aspire,, and follow her on Twitter,