I love this commercial because: Personal branding is all about having the courage to stand out and be yourself and this ad communicates that perfectly. It also acknowledges that Apple products are not for everyone. Apple is not trying to be all things to all people. They are willing to appeal to a smaller subset of the population – people willing to pay a premium for something unique and who then become brand ambassadors for the company and its products.
This ad and YOUR personal brand: Do you have the courage and fortitude to be yourself?
The Personal Branding Newsletter
Interesting use of black and white versus colour. The only time colur is used is right at the end with the Apple logo. Probably now they would be less inclined to deliver such a deliberate and considered ad.
Now it is either really fast moving colourful and upbeat, or humourous. Apple’s taking a stand is still the same – their target market has been changing and with it their advertising.
Just my toonies worth.