Ann Handley – Reach Personal Branding Interview Series


Everybody Writes –

Your Go-To Guide to Creating Ridiculously Good Content

On November 19, 2015 William Arruda, founder of Reach Personal Branding, interviewed Ann Handley.

If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers. In this interview Ann tells us why writing matters more now, not less. Discover Ann’s reference list of resources and other content tools to help you produce your best work.

In this interview you will learn:

  • Why being able to communicate in writing is critical to success
  • The proven process and strategy of content creation, production and publishing
  • How to give your audience the gift of your true story

Listen/Download the interview here:


BIO: Ann Handley

Headshot Ann Handley

Ann Handley

Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer.

Ann speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category.

She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program , and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese. Her most recent book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Wiley, 2014) is a Wall Street Journal bestseller.

She currently has more than 260,000 followers on Twitter and writes about content, marketing and life at the highly entertaining

A pioneer in digital marketing, Ann is the co-founder of, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor. Ann is based in Boston, Massachusetts.

Download the handout here

LISTEN to the interview here




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