This best-selling personal branding book, authored by William Arruda and Kirsten Dixson, has been called the personal branding bible.  It’s the definitive step-by-step guide that enables you to determine how others perceive you, reshape those perceptions to achieve your goals and communicate your message about your personal brand in the real-world and on the World Wide Web.  It comes with an e-workbook so you can turn personal branding theory into action.  Learn more and get your copy.